Hello, Cynthia here from CB Media video production agency.
How to share your brand values with your audience and thus compel them to buy from you?
When values are aligned between a brand and its target market, magic happens.
You know that, don’t you?
Several of our clients have amazing strategies on their net zero plan.
For many of them CSR, which stands for Corporate Social Responsibility for those of you who don’t know, it is an essential component of their culture because it’s important for them but also because it’s important for their clients to know that the brand they support does good for the planet and for the environment.
Many of you, yes you watching this video, do amazing things. You do amazing initiatives to help the community and the environment, but you don’t talk about it! Why? Why not?
Did you know that 68% of online consumers would or might stop using a brand because of poor CSR? Nearly half of them are willing to pay a premium for socially conscious or environmentally friendly brands.
So if your brand is doing things to make the world a better place for all of us. Really, you should talk about it. Don’t you think?
Our clients highlight their brand values by using video to capture the ethical and sustainable way they deal with the environmental and with social impact issues as well. Like in this video for example that we have produced for one of our clients.
“Today is the final day of DIY SOS for a very worthwhile cause for the Ukrainian families, six families this evening will be sleeping in safety and in comfort of fantastically done up homes that everybody’s put a lot of effort in over the last nine days.”
You know, when I was managing Service delivery teams, Marketing or Operations teams for Fortune 500 companies such as IBM, HP, Dell and Xerox, You know in my previous life before becoming an entrepreneur, one thing that made me successful was to brainstorm with the right people in the organization, in order to solve problems or come up with innovative solutions, and I want this for you too.
If you want to find out how we can help you share your CSR initiatives with the world in a very powerful way. Click on the link below to book your 1:1 strategy session and we’ll help you get closer to the results you want to achieve. See you there.