Why are video testimonials 95% more effective than written reviews?
Do video testimonials even work? It’s a big…Yes!
If you are in doubt, here are some mind blowing statistics with how video testimonials help you generate more leads and eventually increase conversion rates:
The average user spends 88% more time on a website with video than a website without one. (Gary Lipkowitz of Marketing Profs)
“Adding video to your agency’s website makes your site 6 times more likely to convert a “browser” into a paying customer.” (Forrester Research)
“Video enjoyment increased purchase intent by 97% and brand association by 139.” (Unruly Media)
As if these are not enough, an infographic by socialfresh.com suggests that a client testimonial beats all other content marketing strategies with a whooping 89% effectiveness rating.
To be clear, a testimonial is a detailed and personalized feedback from a customer’s experience of a product or service. It is usually posted on the company’s website or marketing ads to showcase mostly positive thoughts about the product or service. A video testimonial is 95% more effective than written ones.
It’s important that testimonials should be relatable, simple, and direct to capture the viewer’s attention. Trusting a person who has used the product or service is more effective for other customers to do than by just reading details or looking at photos.
here are some examples of client testimonials we have produced for our clients
why do testimonials matter?
A testimonial is useful for both customers and businesses.
Customers mostly rely on the experiences of other people who have used the product or service before making a decision. They tend to believe with their “own kind” as opposed to listening to salespeople or advertisements.
Businesses can also use the information they get from customers to make necessary adjustments on their practices. They can capitalize more on their strengths and invest on improving their weaknesses.
Simply put, a testimonial gives more credibility to your product or service, gives people an idea what those who used the product or service before experienced and promotes the “tested” mentality.
here are some more examples of client testimonials we have produced for our clients
Now, you might find the task of making these video testimonials time-consuming. Of course, you just don’t have the time so we are here to help you create video testimonials that will help you generate more leads and eventually sales. Are you ready to get powerful video testimonials produced for your business? Get in touch!
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