How to Identify the Origin of Your Website Video Viewers
Hi, this is Cynthia from CB Media Video Production. In this video, we will cover how to track campaign sources for website videos so that you know where the people watching the videos on your website come from.
So you have all those people landing on your website and watching your videos. Yeah, well done. This is a great achievement, But where are those viewers coming from?
I have two words for you. UTM links. UTM or Urchin Tracking Module. I feel so clever right now being able to say that. Helps you track the effectiveness of marketing campaigns and analyze website traffic.
So basically, it’s a piece of code added to a URL, which enables Google Analytics to track your campaign performance. Creating a UTM link to track the audience interacting with your campaign is very easy and straightforward.
All you need to do is use a UTM builder. Personally, I prefer the free Google Analytics campaign URL builder and it looks like this. All you need to do is populate the tool with the following information:
Website URL. This is the page you want to track.
Campaign Source. This identifies the source of the traffic and this is basically where you will be posting the link for people to access your landing page. So this could be Google, Facebook, or newsletter.
Campaign Medium. This describes the traffic type like email, for example, CPC social or banner.
Campaign name. Allows you to name your campaign so that you know which the campaign the data and report refer to.
Once you’ve entered this parameter as the tool, generates your UTM link. This link is also called campaign URL. This is your new landing page link and use it any promotional channels you want.
So the UTM links help you understand where your website visitors are coming from. The performance data for your UTM links can be found in Google Analytics under the acquisition tab, and this data provides insight into your digital marketing efforts revealing how different channels, campaign and content contribute to your goals.
In the end, you can see how many people landed on your website their source, the specific campaign associated with their visit and other useful information all through Google Analytics, which, as you know, is a free tool.
If you have any questions about UTM links, feel free to ask. I’m here to help. Have a wonderful day.