Leveraging Video For Branding

And Talent Acquision


Employee Advocacy Videos: A Powerful Tool for Branding And Attracting Talent.


Hi, this is Cynthia, from CB Media Video Production.


Some of our clients swear by employee advocacy videos.


Because it works for them: it really enables them to attract A players into their company.


But why are employee advocacy videos so powerful?


Employee advocacy videos are a powerful tool for branding and attracting talent for several reasons:


  1. Because of Authenticity: People tend to trust employees more than CEOs or marketing departments. Employee advocacy videos provide an authentic, behind-the-scenes view of what it’s like to work at your organization. This builds trust in your brand and makes it more attractive to potential employees.
  2. Social Proof: Employees sharing their positive experiences and testimonials can provide compelling social proof. It can show potential clients or employees that your organization values its staff and has a supportive, positive work environment.
  3. Increased Reach: Your employees collectively have a much larger social media presence than your brand alone. By sharing videos on their own networks, your employees can significantly extend your content’s reach.
  4. Boost Employer Brand: Employee advocacy videos can help to create a positive employer brand. Seeing real employees discuss their experiences can make potential applicants more excited about the prospect of working for your company.
  5. Improved Engagement: Videos are engaging and shareable, making them more likely to be viewed and shared than text-based content. Plus, videos featuring familiar faces (like your employees) can have even higher engagement rates.
  6. Cost-Effective: User-generated content like employee advocacy videos can be produced at a lower cost than professional marketing videos, making them a cost-effective way to promote your brand.


Here is an example of an employee advocacy video we have produced for one of our clients…

What do you think?


In conclusion, employee advocacy videos leverage the trust, authenticity, and unique perspectives of your team to promote your brand and attract top talent. 


They can provide a real, tangible sense of what your organization’s culture is like, making them highly effective for both branding and recruitment purposes.


If you have any questions about employee advocacy videos to attract talent, feel free to ask. I’m here to help!


Have a wonderful day!