Measuring video engagement, three ways of tracking views, and watch time.

Hi, this is Cynthia from CB Media Video Production.

Today, we are diving into three strategies for tracking the engagement of your video content on your website.

The first tool in your arsenal is your video hosting platforms analytics.

If you are using Youtube, Vimeo or Wistia, for example, these platforms offer built in analytics,  providing valuable data, including view count, play rate, average watch time, and much more.

They give you an engagement graph indicating how much of the video viewers consumed.

Secondly, you can use Google Analytics event tracking.

By integrating your video player with Google Analytics, you can capture video interactions such as the start of the video reaching specific milestones, and when the video is paused or ended.

It offers insight into the number of viewers, the percentage of your video watched, and even the number of viewers who watched your video to the end.

Lastly, consider using heatmap. Tools like Crazy Egg or Hotjar, visually represent user behavior on your website, including how your video content is interacted with.

They show the parts of the video that are watched most,  skipped or replayed.

So using these three methods, you can gain comprehensive insight into how your audience is engaging with your video content.

From the total number of viewers to be specific sections of your video they watched.

These tools allow you to understand your audience better.

Just remember, it’s important to choose the method that best aligns with your platform, analytics, setup and tracking needs.

If you have any questions about measuring video engagement, feel free to ask. I’m here to help.

Have a wonderful day.